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Artificial Intelligence has moved beyond experimentation to become a strategic business imperative. Yet despite significant investment, many organisations struggle to move from isolated pilots to enterprise-wide transformation. While individual use cases often demonstrate value, relatively few companies have successfully embedded AI across core business processes at pace and scale.

The challenge is rarely the technology itself. Instead, organisations encounter barriers across governance, data, operating models and workforce adoption

As a result, organisations often experience "pilot paralysis" or success in small-scale initiatives without the ability to industrialise AI across the enterprise to realise true value.


The CIO plays a pivotal role in enabling AI transformation. Beyond delivering technology, leading CIOs ensure AI Transformations are resourced properly, adapted, measured and iterated to ensure rapid, secure and repeatable delivery at scale.

CIOs, Chief Transformation Officers and Senior Technology Leaders should join this case study session for a deep dive into how Moto Hospitality, the UK's largest service area operator, have successfully embedded and continue to lead on AI.

We will cover multiple areas including:

- Personalising customer experience for revenue generation
- Delivering cost efficiencies
- Getting governance, ethics and foundational data right
- Setting the correct measures of success
- What's needed to succeed in your own transformation