About

The Chief Marketing Officer (CMO) is essential in the boardroom. Differing from their inward facing C-level peers they serve as a crucial bridge between the company's internal operations and its external customers and market.

With most CEOs citing changing market dynamics as a key business risk, the CMO can provide invaluable insight and direction to connect the company’s mission to customer needs unlocking growth, delivering value and earning loyalty.
Yet with many boards and execs comprising operational backgrounds and focusing on short term financial metrics, CMOs still face immense challenges with translating "soft" metrics like brand equity and customer sentiment into the hard financial language expected at the top table leaving them open to questions around ROI and budget and making it difficult to generate buy-in for bolder strategies.

So how does today’s CMO lead and succeed in the boardroom and elevate brand to it’s required level?

Chief Marketing & Growth Officers should join Christian Gladwell for this session covering what really works when it comes to:

• Reaffirming marketing's core role
• Educating and leading the CFO and Board on the standout importance of brand value and associated intangibles whilst providing clarity on other levers including product development, distribution and pricing.
• The path forward for successful CMOs and businesses
• A more thoughtful and relevant measurement framework for success including what can be measured and what can’t
• Evolving mindsets, culture and skillsets

Christian Gladwell is a seasoned marketing pioneer bringing over two decades of global executive experience across performance marketing, mobile gaming, brand and customer strategy, and cross-screen media investment, with a proven track record of scaling high-growth businesses on a transatlantic scale.

Currently SVP of Strategy and Partnerships at Sabio (a CTV-first advertising and data platform) and sitting on the business’ senior leadership team, he is instrumental in accelerating its international expansion.

His extensive C-suite career includes roles as Chief Commercial Officer for Norton Motorcycles, where he oversaw global GTM and retail operations, and Global CEO of M&C Saatchi Performance, where he drove the strategic integration of acquired capabilities to build a multi-award-winning global media agency with revenues of $350m.

As Global Client President at Dentsu, he architected the global media investment and digital transformation for Procter & Gamble, spearheading high-profile initiatives including Gillette’s "On Demand" D2C subscription service and the Gold IPA Effectiveness Award-winning digital strategy for the London 2012 Olympic Games.