Winmark Webinar

Uniting the Generational Gap: A Culture Framework for High-Performance Marketing

About

Join Matt Field, CMO of Aventum Group, for a critical session tackling the dual talent crisis facing modern marketing: a retiring workforce converging with an acute shortage of emerging talent. As AI accelerates change and widens the generational gap, the solution isn't more tools, it's building the right culture first.

Matt will be joined by Sarah Roberts, a global marketing leader and Group CMO at Boldyn Networks, recognised for building brands and driving clarity, business growth, and momentum across complex, multi‑market organisations. A Global CMO award winner, team builder, and trusted M&A partner, she operates across three continents, leading human‑centred marketing strategies that balance commercial performance with authenticity and trust.

Discover why leading with AI creates decision paralysis and fragments teams, and learn how to build a culture of "organised chaos" - empowerment, psychological safety, and a fail-fast mentality that makes technology adoption seamless.

Speaker

Matt Field

Chief Marketing Officer

Aventum Group

Speaker

Sarah Roberts

Group Chief Marketing Officer

Boldyn Networks

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