About

Join Matt Field, CMO of Aventum Group, for a critical session tackling the dual talent crisis facing modern marketing: a retiring workforce converging with an acute shortage of emerging talent. As AI accelerates change and widens the generational gap, the solution isn't more tools, it's building the right culture first.

Discover why leading with AI creates decision paralysis and fragments teams, and learn how to build a culture of "organised chaos" - empowerment, psychological safety, and a fail-fast mentality that makes technology adoption seamless. Matt shares an outcome-driven framework, starting with your business goal (like client lifetime value), define the team and capabilities you need, then choose your tools. This approach cuts through tool overload and resolves stakeholder conflicts.

You'll also explore how forward-thinking organisations, such as Aventum, are rewriting the rules of employer branding to attract the next generation, moving beyond industry clichés to authentic cultural choices that resonate.