About

For the first time in its 200-year history, Hill Dickinson has entered a stadium naming-rights partnership with Everton FC, one of the Premier League’s most recognisable clubs, setting a new benchmark for professional services firms in scale, brand impact and community engagement. In this candid, behind-the-scenes session, CEO of Hill Dickinson, Craig Scott, and Former CEO, Peter Jackson, will walk executives through some of the key phases of the deal, from the initial board-level debate to the launch campaign that drove record audience reach and digital engagement.

We will also be joined by Ian Grundy, an international marketing and communications leader with over 30 years’ experience in global brand development, commercial partnerships and sports sponsorship.

Some key highlights will include:

• Origins & Rationale: How conversations that began last Christmas with a leading Premier League club turned into board approval by season-end, critically evaluating local heritage, international reach and brand alignment.
• Decision Framework: The internal risk-reward analysis, stakeholder alignment process and the role of a specialist naming-rights advisor in structuring a deal of this magnitude.
• Benchmarking Value: Placing a law-firm stadium deal alongside Olympic and World Cup sponsorships; key metrics for demonstrating 365-day brand lift, people and perception of scale.

This will be a private members lunch, it is first come and we would love to see you there!