About

For the first time in its 200-year history, Hill Dickinson has entered a stadium naming-rights partnership with one of the Premier League’s most recognisable clubs, setting a new benchmark for professional services firms in scale, brand impact and community engagement. In this candid, behind-the-scenes session, CEO of Hill Dickinson, Craig Scott, and Former CEO, Peter Jackson, will walk executives through some of the key phases of the deal, from the initial board-level debate to the launch campaign that drove record audience reach and digital engagement.

We will also be joined by Richard Henman, who is Founder & CEO of Henman Communications, an insight-led multi-channel PR and digital marketing agency specialising in brands and rights holders in the sports and health and fitness sectors.

Some key highlights will include:

• Origins & Rationale: How conversations that began last Christmas with a leading Premier League club turned into board approval by season-end, critically evaluating local heritage, international reach and brand alignment.
• Decision Framework: The internal risk-reward analysis, stakeholder alignment process and the role of a specialist naming-rights advisor in structuring a deal of this magnitude.
• Benchmarking Value: Placing a law-firm stadium deal alongside Olympic and World Cup sponsorships; key metrics for demonstrating 365-day brand lift, people and perception of scale.

This will be a private members lunch, it is first come and we would love to see you there!