About

Elena Cardellini shares how brands can reclaim data, margin, and loyalty in an era of marketplace dominance

Overview:

Most companies treat marketplaces as a necessary evil or a bolt-on revenue stream. Elena sees them as strategic launchpads — when done right. In this session, she breaks down how leading brands are building “owned” marketplace ecosystems that blend reach with control, using customer-centricity as their north star.

Session Highlights:

From Boden to Expondo: Real-world case studies of cross-border marketplace expansion done right
The 3-part framework to build sustainable marketplace operations: relevance, resilience, and repeatability
How to harmonise marketplace and D2C strategies to avoid cannibalisation and unlock 360° customer insight
The blueprint for balancing global ambitions with local expectations — content, compliance, culture