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The Chief Information Officer and Chief Marketing Officer dynamic has been talked about for a while, but given the recent, digitally driven explosion of consumer data and its critical importance in driving success in the customer journey, it is now imperative for the CIO and CMO to collaborate effectively.

A successful CIO-CMO partnership is extremely valuable in driving business transformation because marketing activities directly involve customers and demand generation. The CIO is now central to the CMO’s growth mission and this fits with the evolution of the CIO, whos role is developing from that of a technology service provider to a strategic advisor and partner to key functions of the business.

Winmark invites CIO and CMO members to join us for lunch, where we will hear from Usha Newland, Former CIO of Barclays Bank, and Matt Field, CMO of Aventum Group, on how to bring the CIO/CMO partnership to life, and how that partnership fosters an environment where innovative services that customers desire can be developed and delivered.

It’s never been truer that it takes two, so now’s the time for the CIO and CMO to get into hold and find their data rhythm to unleash the boundless possibilities and great customer experiences that can be achieved with the right approach to emerging technologies.