Winmark Network Meeting

Thought Makers: How to Create Effective Thought Leadership in the Age of AI

About

As AI transforms industries and reshapes the way we live and work, organisations need to find ways to seize the growth opportunities that AI brings, and position themselves as leaders. Intelligent brands must differentiate themselves through their unique thinking, expertise, and insights that help power their clients' success.

We invite members to join us for the final meeting of the 2024 Chief Marketing Officer Network Programme, with Man Bites Dog, an award-winning global B2B thought leadership and strategic marketing consultancy. Man Bites Dog creates thought leadership platforms that engage the C-Suite, helping business brands to build their reputation, deepen their relationships, generate revenue, and achieve real-world change.

Founder and CEO, Claire Mason, will present new research from Man Bites Dog, which explores how to supercharge C-suite business outcomes with B2B thought leadership and what makes the difference between a ‘Thought Follower’ and a ‘Thought Maker’.

We will also be joined by Scott Hamilton, Head of Content at Revenue Grid. Scott is a financial content strategist and writer with 18+ years of experience leading editorial teams and crafting thought leadership at companies such as Bloomberg News and Investec.

This meeting is kindly hosted by esteemed CMO Member, Clyde & Co, and will be chaired by Winmark's new Network Chair for the CMO Network, James Lloyd.

Chair

James Lloyd

Founder & CMO

Bowmaker Consulting

Panelist

Catherine Qi

Head of Research

Winmark

Panelist

Alison Sharpe

Divisional Director

Man Bites Dog

Speaker

Claire Mason

Founder & CEO

Man Bites Dog

Speaker

Scott Hamilton

Senior Investment Writer and Content Strategist

State Street Global Advisors

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