About

Join our exclusive Digital Marketing Masterclass, led by Paul Smith, author of SOSTAC® Guide to Your Perfect Digital Marketing Plan. This interactive session will equip you with a structured approach to digital strategy, using the SOSTAC® framework (Situation, Objectives, Strategy, Tactics, Action, Control) to create high-impact marketing plans.

Key Learning Points:
• Understand the SOSTAC® model and how to apply it
• Define clear marketing objectives and strategies
• Leverage digital channels effectively
• Optimize campaigns with data-driven insights
• Measure success and refine your approach

Perfect for directors and CEOs seeking a proven, practical framework for planning, execution & continuous improvement!