Winmark Masterclass

Winmark MBA: Modern Marketing Essentials

About

Join us for a highly interactive masterclass on Modern Marketing Essentials, where Ben Holloway and Angie Beeston will be looking at proven ways to make marketing more meaningful and a driver of long-term success.
Ben brings over 15 years expertise in devising campaign projects for leading brands and Angie has more than 20 years experience running successful insight and strategy development projects.

This highly participative masterclass will explore how to embed marketing into your business. Be prepared to engage in breakout discussions on the power of emotion versus logic, how to see data another way & how leadership styles can play a major impact.

The key objectives are to:
- understand traditional methods & explore opportunities for new ways of thinking.
- learn ways to create a strong deeper impact & connection with your customer
- highlight opportunities for a broader mindset
- create one key action to take away & deliver (within 30 days)

This session is intended for those in Heads of roles and above. A pre-requisite or detailed knowledge of marketing is not required to attend.

Don't miss this opportunity to transform your business’s marketing strategy. Places are strictly limited and will be awarded on a first-come, first-served basis, so make sure you book your place early.

Trainer

Angie Beeston

Managing Director

Evolution 4 Business Ltd

Trainer

Ben Holloway

Lead Consultant

Holloway Consulting

Agenda

Now vs. The Future

  • What are the most challenging elements right now in your business?
  • How does your marketing support your business aspirations?
  • Traditional methodology versus new thinking

Why Being Creatively Different Matters

  • The need for authenticity and a human connection
  • The Importance of mindset and depth of approach
  • How to make your brand stand out from the crowd

Future Fit Marketing

  • Identifying & acknowledging global cultural differences
  • Elements of campaign governance to consider
  • Ways to engage the entire business in the marketing message
  • Summary & action plan

Other WInmark MBA Events

We reserve the right to decline registrations in line with our policy.