About

EY teams collaborate globally with the largest clients, with each team possessing a part of the data puzzle that reveals the client's workforce, their roles, and their interests.

Due to EU GDPR and other privacy regulations, countries may hold diverse consent data for compliance - providing relevant information to both individual clients and their account team is essential for the optimal client experience and success.

EY worked with Adobe as the inaugural client to develop a B2B specific real-time Customer Data Platform (RT-CDP), recognizing that the B2C technologies did not aggregate individual data at an account level. This is the critical link for large B2B service-based sales – enabling account teams to understand the needs, interests, and engagement of full buyer demand units within a target business.

This meeting will be an opportunity for EY to walk members through this RT-CDP platform, demonstrating its value in driving a variety of measurable business impacts, such as increased sales, improved client experience, improved buyer segmentation, and improved ROI.