About

It is impossible to ignore how AI and automated processes can positively change and impact how we drive our businesses forward. And the insights generated from such interaction can only facilitate an even deeper understand of our customers, how and why they interact with certain brands.

However, true authenticity is still at the forefront for consumers, and trust is a crucial part of any relationship-including those between customers and the businesses they remain loyal to - 'people buy people', as the saying goes.

This panel discussion will discuss the balancing act between investment in innovation, training of our employees to navigate this innovation, and why a personal touch will always go a very, very long way.

Our Speakers:

Kate Cox is CMO at BrightBid.com an AdTech scale up looking at global expansion in the use of AI and automation for Google Search. Before Kate's 3 years at Moneypenny, growing their call answering and live chat business in the UK and US, she spent 7 years as a Chief Marketing Officer in 3 different private equity funded tech companies looking at using marketing to scale the business prior to exit.

Katrien Grobler is Founder of AI KAT, an organisation at the forefront of integrating AI with branding, aiming to empower startups. Katrien has over 20 years of experience in top international FMCG's working on some of the world's largest and most loved brands Unilever, Reckitt Benckiser, Danone, Vodafone and more recently in start-ups covering sustainability, beauty and creative child care.