About

Influencer marketing has become a powerful tool for brands and businesses to reach their target audience. As the old saying goes, “Those who tell the stories rule the world,” which means online influencers in today’s digital age.

If done correctly, influencer marketing can be a great way to build brand awareness and increase your online presence. However, it is not as simple as just asking an influencer to post something about you - you need to consider many things, such as the range of benefits that come with working with specific types of influencers or why certain demographics might work better than others for reaching potential customers.

Discussion points include:
- Building an effective influencer marketing strategy
- Identifying the best platforms to use on your campaigns
- Researching influencers ideal to your brand (Mega vs. Macro vs. Micro influencers)
- Tracking your influencer marketing campaign

Our speakers:

Forsythe Olafioye runs and operates his own influencer agency, and currently sit on the advisory board of an influencer-centric organisation that just raised £1m in funding from the same investors in Monzo.

Forsythe has also been recognised by entities such as Virgin Startup for his efforts, and has gone on to assist several other businesses along their business startup process in the form of Venture Capital Raising.