About

Are we sitting on millions of pounds of untapped psychological value? Rory Sutherland believes so, and would like to explain how to create value out of almost nothing!

This will be an in-person lunch for CMO members, kindly hosted by Bird & Bird.

Our speaker:

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator's 'Wiki Man' column, presents series for BBC Radio 4 and is former President of the IPA (Institute of Practitioners in Advertising). His TED talks have over 6.5 million views and his first book ‘Alchemy’ was published in 2019.