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Input cost inflation has caused many companies to have to increase prices for their own customers in the last 18 months. Despite this increase in focus many companies have yet to build a pricing function of sufficient capability merited by the value at stake.

In this webinar, we will be joined by Janette Bell, CEO of First Bus and Tim Ham, CEO of Pearson Ham. They originally worked together in 2006, managing price for British Gas when the energy market was the only sector with high inflation.

Long-standing advocates of investing in pricing as a function to drive customer and business performance, Janette and Tim will share their experiences over the last 17 years. They will address the cognitive biases that result in money being left on the table, why pricing is under-resourced, how to build a stronger pricing function and to deliver ongoing pricing performance.