Network Webinar

Sales & Marketing: How a more effective collaboration can deliver bottom-line growth


As the global economy begins to recover, businesses are positioning themselves for growth.

In today’s digital world, ensuring firms can fully capitalise on the conversion of marketing generated leads into paying customers, requires effective collaboration between marketing and sales teams. However, creating cohesion between marketing and sales is more complex than it sounds. Siloed systems and processes, ineffective communication and poorly clarified roles can result in missed sales targets, lost marketing ROI, and high customer churn. And widespread remote working has added further layer of complexity.

During this session, we examine how to create and sustain alignment between these two critical teams and use real world examples of strategies that have boosted revenue through strengthened marketing and sales partnerships.


Lee Edwards

Vice President and Managing Director UKI, Middle East and Africa



Chris Daly


The Chartered Institute of Marketing


Jennifer Shaw-Sweet

EMEA Lead, B2B Institute



Anouschka Elliott

Managing Director, Global Head of Marketing

UBS Asset Management

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