What I wish I knew before I was a CEO
Mark Bullingham was named the FA’s Chief Executive Officer in August 2019. He joined in 2016 and previously led the commercial, marketing, digital, and participation functions, where under his tenure, annual revenue rose by over £100m.
A marketing and advertising professional by trade, Mark previously held leadership positions at Fuse Sports & Entertainment and BrandRapport, responsible for running some of the fastest-growing businesses in the sector.
At this session, Mark will talk about how he managed to land one of the top jobs in sport, and how his previous experience has prepared him for the challenges and opportunities faced in his current role.
In this wide-ranging discussion, we will cover:
• What he learned about leadership during Covid
• How previous experience has shaped his leadership style
• Managing media pressure
• His work on culture change at the FA
• Using football as a powerful driver for positive change
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