About

With increasing scrutiny from the media, new regulatory frameworks like Tenant Satisfaction Measures (TSMs), and rising expectations from customers and communities, it’s never been more critical for housing associations to get their communications right, both internally and externally.

This interactive workshop will explore how to create a strong internal culture where colleagues feel informed, engaged, and confident to be advocates, alongside how to design external communications that are accessible, inclusive, and genuinely build trust with residents, especially those with complex needs or who are harder to reach.

We will also look at how organisations can respond and recover from a crisis—navigating reputational challenges with openness, empathy, and consistency to rebuild trust and strengthen relationships with stakeholders.

Participants will leave with practical tools and ideas to elevate their comms strategy, moving beyond top-down messaging to foster a two-way dialogue that builds lasting confidence in their organisation.