Marketers always want to know, "what will change?". Let’s explore a more important question, "what won't change?". Why does ‘what won't change’ matter more? You can build a business on ideas that won't change.
In this session, we’ll cover the three macro trends that will define the next 10 years of B2B marketing. The first trend will address the increasing importance of brand building. The second trend will explore creative strategies, and the final trend will cover distribution— the building blocks of effective brand marketing.
All the ideas in this presentation will share two important characteristics, which will become recurring themes in each section: durability and contrarianism. Learn more about these timeless trends and how to apply them to your business so you can outperform your competition.
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