Network webinar

In conversation with Saj Arshad Chief Customer & Innovation Officer at Santander

About

Saj Arshad has over 20 years of global commercial marketing experience with senior roles in mobile, consumer and finance.

He is a Board Member and Fellow of the Marketing Society and a Member of the Marketing Week Vision 100. Saj has a wealth of expertise in all aspects of marketing, digital and sales in B2C and B2B businesses including brand development, designing and embedding multi-channel customer experiences, and launching innovative new products and businesses.

In this wide-ranging discussion Saj will share his career journey and provide his insights into topics such as:

  • Developing multi-channel customer experience
  • Customer acquisition & retention
  • Campaign development
  • Marketing analytics
  • Change and transformation

Speaker

Saj Arshad

Chief Customer & Innovation Officer

Santander UK

Chair

Chris Daly

Chief Executive Officer

The Chartered Institute of Marketing

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