Network webinar

How Digital Transformation can shape company culture & customer experience

About

Covid has redefined how companies create and deliver value. Digital technology in particular, is driving transformative change at an unprecedented rate across entire industries. 

But any successful digital transformation requires more than just buying new technology or redesigning products. Failure to align innovation with employee and customer values and behaviours can create additional risks if not managed properly. 

Indeed, when approached in an holistic and collaborative way digital transformation can also dramatically shift a company’s culture to become more customer focused, purpose driven, transparent and willing to experiment. So, while technology is undoubtedly at the heart of any digital transformation process, unless leaders can ‘win hearts and minds’ throughout the process, projects can falter or even fail. 

In this discussion we hear from a range of speakers who will use their own experience to explore:

  • How aligning transformation projects with existing company culture avoids setbacks
  • Common pitfalls in transformation projects
  • Employee engagement and how to get support and buy-in at all levels of the organisation
  • Managing internal and external communication effectively throughout the process
  • Understanding and setting accountability around key organisational risks.

Speaker

Dr Geraint Evans

former marketing and digital lead for ODEON Cinemas Group & Virgin Media, now Consultant, Speaker and Author

Speaker

Lisa Beeching

Head of Supplier Management and Quality Assurance, (Former Head of Operations)

First Central Insurance

Speaker

Sean Gilchrist

Chief Digital Officer

The Co-operative Bank plc

Speaker

Robert Zampetti

Digital HR Transformation and Workforce Experience

EY

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