Integrated business planning (IBP) involves dynamic forecasting while connecting strategy, finance and operations. In doing so, it helps businesses be responsive to change and agile in resource allocation. The approach can help any business leverage its people and assets to meet changing levels of demand. The benefits of IBP are particularly relevant during the Covid-19 pandemic when long-term planning is so challenging.
Finance can provide the leadership required to introduce IBP holistically across the organisation and the objectivity that can be lacking when planning is fragmented in different functions and silos. James will introduce the concept of integrated Business Planning and share how it has helped Innocent Drinks meet its objectives.
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