Academy Masterclass

Digital Social Media


This Masterclass addresses social media from the corporate perspective, it looks at how best to govern, manage and use social media.

It will cover setting the right strategy and how social media can be used: for brand; reputation; trust; relationship management and consumer engagement.


Martin Thomas

Former Head of Strategy, Beta and NED Commonwealth Games


  • 08:45 Registrations and coffee
  • 09:00 Introductions
  • 09:15 Part 1, Strategy and Governance
  • 10:45 Coffee Break 
  • 11:00 Part 2, Adopting the right approach for your organisation
  • 12:30 Lunch break
  • 13:15 Part 3, Stakeholders
  • 14:45 Coffee Break
  • 15:00 Part 4, Your Social Media Toolkit
  • 16:30 Final thoughts and summing-up
  • 16:45 Finish   


Following the government’s announcement that the risk to the UK from coronavirus is now high and the new recommendations for social distancing, we took a decision to suspend all face-to-face Winmark network meetings and masterclasses until further notice. We will be replacing our meetings and masterclasses with an exciting mix of podcasts, webinars and other digital innovations.



We reserve the right to decline registrations in line with our policy.