Network webinar

Marketing transformation in the face of unprecedented challenge: a GSMA case study


Stephanie Lynch-Habib is Chief Marketing Officer at GSMA, an association that represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem. She leads all areas of GSMA's global marketing and communications strategy.

The GSMA’s vision is to unlock the power of connectivity so that people, industry and society thrive. Their industry-leading annual Mobile World Congress (MWC) events in Barcelona, Los Angeles and Shanghai have previously attracted a combined audience of nearly 200,000 attendees. This year, the events were cancelled as result of the COVID-19 pandemic. Ms Lynch-Habib was already leading a marketing transformation when the organisation found itself facing an unprecedented challenge.

In this session, Stephanie will provide valuable insight on how the marketing function had to adapt, modernise and innovate but the wider strategic and leadership challenges faced by GSMA and how they are future proofing the organisation and reinventing MWC.

Discussion topics include:

  • Marketing transformation in the context of organisational restructuring
  • Leveraging your assets in a digital world
  • Doing more with less
  • Innovative online events and networking strategies


Stephanie Lynch-Habib

Stephanie has more than 25 years of global experience in the digital and telecoms ecosystem having spent 16 years with AT&T Business EMEA and held many senior roles including Global Marketing Director, Sales Vice President (VP) EMEA and Sales VP IoT and Strategic Solutions EMEA. She was also a founder of AT&T’s European Women’s network, was recently named one of the Top 20 women to watch in telecoms and one of the Power 100 by Capacity Media and has been nominated twice to Fortune’s Most Powerful Women Next Generation conference.


Stephanie Lynch-Habib

Chief Marketing Officer



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