Network webinar

Behind the headlines: post-corona realities for marketers

About

The media tells us our world has changed, fundamentally and forever. Rubbish! Join us to look at key areas where marketing functions will bounce back in the coming months and years.

In this session, we look at what will be different in a post-COVID world and identify some key areas where investment is likely to be made in the short to medium term. We will explore five key areas and look at how recruitment and team structures will be impacted. 

Topics include:

  • Dealing with an accelerated shift to digital engagement
  • In-house vs Agency: how will the dynamic change?
  • Improving efficiencies by leveraging data and automation 
  • Customer acquisition in a downturn: how to stand out from the crowd
  • Driving revenue through new marketing channels

Speaker

Paul Fletcher

 

Head of Marketing

Coutts

Speaker

Kate Mackie

 

Global Marketing Director

EY

Speaker

Alisa Copeman

Managing Director, Marketing

Barclays Payments

Speaker

Antonia Wade

 

Chief Marketing Officer

Capita

Chair

Andy Sellers

Co-founder

3Search

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