Network meeting

Building a purpose driven brand


Purpose driven brands attract the best talent and build lifelong relationships with customers, they can achieve great success and change the world. Malcolm Fried will share how purpose drives returns, not the opposite.

When purpose and passion are combined, the impact is powerful not only for individuals, but also on the public they serve to help create a brighter future for everyone.


Malcolm Fried

Chief Marketing Officer



David Haigh

Chief Executive Officer

Brand Finance


  • 08.30: Registration & Breakfast
  • 09.00: Welcome & Introductions
  • 09.10: Presentation & Facelitated Discussion
  • 10.45: Closing observations
  • 11.00: Finish

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