Network meeting

'Creating Talkability' Insight-led campaigns that generate a buzz

About

How do you create campaigns that generate a buzz and get people talking?

Word of mouth has always been one of the most powerful tools in a marketeer’s arsenal. In the age of digital technology, this is just as likely to take the form of shared tweets or comments on social media forums and it can be sparked by something as simple as good idea, well executed. However, these campaigns that create a stir and get people talking are notoriously difficult to create.

Frank is the 5th largest PR firm in the UK and a three time winner of Marketing’s ‘PR Agency of the Year’. In this session, Andrew Bloch, founder and managing partner of Frank, will draw from his experience working with companies such as Volvo, KLM, Investec, Deliveroo and Aldi to share his creative process that turns brilliant ideas into successful campaigns.

Speaker

Andrew Bloch

Founder and Managing Partner

Frank

Chair

Rhodri Jones

Head of Content

Investec

Agenda

  • 08.30: Registration & Breakfast
  • 09.00: Welcome & Introductions
  • 09.10: Presentation & Facilitated Discussion
  • 10.45: Closing observations
  • 11.00: Finish

Other Events

We reserve the right to decline registrations inline with our policy.