How do you create campaigns that generate a buzz and get people talking?
Word of mouth has always been one of the most powerful tools in a marketeer’s arsenal. In the age of digital technology, this is just as likely to take the form of shared tweets or comments on social media forums and it can be sparked by something as simple as good idea, well executed. However, these campaigns that create a stir and get people talking are notoriously difficult to create.
Frank is the 5th largest PR firm in the UK and a three time winner of Marketing’s ‘PR Agency of the Year’. In this session, Andrew Bloch, founder and managing partner of Frank, will draw from his experience working with companies such as Volvo, KLM, Investec, Deliveroo and Aldi to share his creative process that turns brilliant ideas into successful campaigns.
Founder and Managing Partner
Head of Content
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